Every day homeowners leave tens-of-thousands of dollars at the closing table.

Listing Design is the art of preparing a home for the market, with the specific goal of maximizing the sale price and minimizing the days on market.

I’m Scott Larrow— The Listing Designer

For a decade, I’ve been in the trenches of presale prep, renovation, and staging. I’ve worked alongside real estate agents and homeowners on thousands of properties, and I’ve seen the same truth play out over and over:

The way a home is prepared makes or breaks the sale (if you want to maximize the equity).

Some listings barely get a scrub and a “For Sale” sign. Others take the time to edit, update, and design with strategy. The difference? Faster sales, fewer concessions, and higher returns.

That’s where I come in. I know what makes buyers fall in love with a home—and I know how to get sellers on board without the endless back-and-forth. My eye for ROI-driven updates (think: the paint, flooring, and lighting that actually move the needle) helps agents skip the “difficult conversations” and go straight to results.

I’m not here to make a house look "trendy". I’m here to make it sell.

The Presale Studio is built for Realtors who want a smarter, smoother way to prep listings. Here you’ll find:

Tools that take the heavy lifting off your plate
Guides that speak your sellers’ language (so you don’t have to repeat yourself 20 times)
Strategies proven across hundreds of transactions to reduce days on market and maximize net

Agents who bring me in stand out. Their listings look better, sell faster, and for more—without burning them out in the process.

If you’re ready for fewer headaches, more leverage with your sellers, and listings that consistently perform, you’re in the right place.

Top Agents Know

Presale Prep Sells Homes Faster and for More!

A personalized, one-on-one session offers expert guidance to maximize your home’s appeal and value. Perfect for sellers and Realtors looking to optimize every listing, this consultation makes presale preparation strategic, efficient, and stress-free. Get your home market-ready faster, with fewer challenges, and set yourself up for a more profitable sale.

Sell for $10K–$50K More (Sometimes Even more)

Strategic updates and styling choices yield returns far beyond the consultation cost—because buyers pay a premium for move-in-ready homes that look professionally designed.

Cut Days (or Weeks) Off Time on Market

Homes styled for buyer psychology sell faster. A well-prepped listing is proven to attract more interest and stronger offers within the first week.

Avoid Awkward Conversations with Sellers

Let me be the expert who tells them what needs to go, what to fix, and how to prep. You stay the hero while I handle the hard truths—professionally and kindly.

Photo-Ready = More Clicks, More Showings

We focus on creating images that pop in listing photos, which means higher engagement online and more in-person showings.

level up with

Listing Design Plan

If you’ve ever wished you could hand your sellers to a designer… this is the service you’ve been waiting for.

The Listing Design Plan gives agents a presale designer on demand — someone who can analyze the property, call out high-ROI updates, and package everything into a clean, client-ready plan that makes you look like an absolute pro.

You get:

A full property analysis
A Loom walk-through explaining the strategy
A top 5 high-ROI update list tailored to the home
Shopping links, selections, paint, lighting, and hardware recs
A beautifully formatted PDF you can share directly with your seller
A clean, professional plan that keeps your listing on track

And your seller gets clarity, confidence, and a plan that feels like you brought HGTV to their doorstep.

Schedule Now

Our presale process transforms your home from lived-in to market-ready — beautifully and strategically.

Our presale process

assess

Before touching a thing, you need a game plan. This step is about assessing the property like a pro - identifying what needs attention, what to update, and what to leave alone. The goal: Prioritize the highest-ROl improvements and create a streamlined action plan so every effort directly increases sale price and buyer

repair + Update

Buyers pay top dollar for homes that feel move-in ready. Even minor deferred maintenance can send them running — or worse, invite lowball offers. This step tackles essential repairs first to eliminate buyer objections, followed by selective updates that maximize perceived value.

declutter + Depersonalize

A cluttered, overly personalized home feels small, outdated, and distracting. This step is about stripping away excess so buyers see the home's true potential. By removing unnecessary furniture, accessories, and personal decor, you instantly make the space feel bigger, more modern, and universally appealing.

staging + styling

Staged homes sell for more — period. While full professional staging is often the gold standard, many homes just need a strategic styling touch to make them show-ready. This step teaches key staging principles so homeowners can elevate their home's appeal before the pros step in — or instead of hiring them.

photo ready checklist

The first 24 hours on the market are everything. Listings that shine in photos get more showings, more offers, and higher sale prices. This step is about last-minute perfection: ensuring the home looks like a high-end model property for both photos and showings.

Before + Afters

design changes perception

perception creates value

Seller resources

The tools you need to sell smarter, faster, and for top dollar.

From color guides to staging formulas, these resources will help you transform your home into a buyer magnet—so you can sell with confidence and maximize your return.

Cover Picking Exterior Colors Like a Pro

See All Seller Resources >

Testimonials

❝

I love your crazy ideas! Thank you, Scott. You really took our anxiety down several notches! I'm amazed how Tim took orders from you. He said he recognizes and appreciates your talent!

Teri - Grants Pass, OR

❝

Starting to prepare our house for sale 6 months before selling was the best decision! There is already so much to do right before selling we couldn't handle the stress. Scott telling us exactly what to focus on removed the overwhelm, and our house looks amazing!

Spencer - Aurora, CO

❝

My clients were overwhelmed and unsure where to start, but Scott swooped in with a clear plan, beautiful selections, and smart updates that made the home shine. We had multiple offers within 48 hours—well above asking. Now I recommend him to every seller I work with. He is a trusted resources and value-add to my clients.

Lindsay- Phoenix, AZ

Blog / Listing Design

Design-forward strategies, presale prep tips, and smart updates that sell homes faster and for more.